Why this is not another course library
Built like client work, because it is client work
Practitioner depth
Written in the first person by people who run accounts. RGM Expert Tricks are the non-obvious craft we actually bill for — with the “why it’s rare” attached.
Hard tests, real proof
CASE-method scenarios — Context, Analysis, Strategy, Execution — at 90% to pass. Options shuffle per attempt. Passing reveals a passcode you can verify offline.
Live instruments
SERP pixel simulators, pack-position sliders, crawl-budget math, hreflang generation, diagnostic decision trees — the same tools we use on engagements, embedded where you learn them.
Sourced, or it ships labeled
Every statistic links to its primary source — patents, field datasets, published case studies. Where a number is our own analysis, it says so. No invented benchmarks, ever.
The flagships · blueprint editions
Start where the bar is highest
Three series have been rebuilt to our full blueprint standard — bespoke interactives, sourced stat strips, expert tricks, and cross-wired finals. The rest of the catalog is converting to this standard series by series.
RGM-201BLUEPRINT EDITION
Paid Search Mastery
Google Ads from auction theory through Smart Bidding, PMax, and the keyword-less account — taught the way the best practitioners think.
- 7 modules + final exam + growth-story simulator
- 21 RGM Expert Tricks
- Interactive planners wired to /tools/
Paid Social Mastery
Meta, TikTok, LinkedIn and the cookieless stack: Advantage+, CAPI, Spark Ads, and the creative-testing protocol that scales.
- 7 modules + final exam
- Bespoke interactives in every module
- Sourced benchmarks throughout
SEO Mastery
The technical floor through algorithm climate science — with a live SERP simulator, a 3-pack simulator, an hreflang generator, and a were-we-hit diagnostic tree.
- 8 modules + cross-wired final exam
- 95 bespoke CASE questions
- 2 standalone tools shipped from the series
Master catalog · 53 series · filter or search
Every series, one drafting table
RGM-101FoundationsGrowth Marketing FoundationsThe full operating system: from JTBD and ICP to growth loops, North Star metrics, and the modern growth org.
RGM-102PerformancePerformance Marketing FoundationsThe paid-media operating model: auction dynamics, bidding, attribution, creative testing, and the budget allocation framework.
RGM-201PerformancePaid Search MasteryBLUEPRINT EDITIONGoogle Ads from account architecture through Smart Bidding, PMax, Demand Gen, and search-term hygiene.
RGM-202PerformancePaid Social MasteryBLUEPRINT EDITIONMeta, TikTok, LinkedIn, Pinterest, Snap, Reddit, X. Advantage+, Spark Ads, CAPI, and the creative-testing protocol.
RGM-203PerformanceSEO MasteryBLUEPRINT EDITIONTechnical SEO, content strategy, topical authority, link building, local SEO, international SEO, and Google algorithm updates.
RGM-305PerformanceAccount-Based MarketingAccount selection, intent signals, multi-channel orchestration, sales alignment, and ABM-specific attribution.
RGM-307PerformanceAffiliate MarketingNetwork selection, partner recruitment, commission structures, fraud detection, and the affiliate-incrementality conversation.
RGM-308PerformanceProgrammatic & CTVDSP setup, deal IDs, supply path optimization, brand safety, CTV inventory, and the open-web measurement model.
RGM-310PerformancePodcast & Audio MarketingPodcast ad buying, host-read vs programmatic audio, Spotify/iHeart/Pandora, branded podcast strategy, audio measurement.
RGM-311PerformanceYouTube & Video MarketingYouTube channel strategy, video SEO, ad campaign types, TrueView, Shorts, view-through measurement, creative testing.
RGM-315PerformancePartner & Channel MarketingReseller programs, tech partnerships, co-marketing, MDF, channel enablement, partner pipeline.
RGM-503PerformanceRetail Media NetworksAmazon Ads, Walmart Connect, Roundel, Kroger PM, Instacart — campaign structure, incrementality, and the off-site extension.
RGM-317MeasurementMarketing Research & Customer DiscoveryJTBD interviews, switch interviews, surveys, win/loss, ICP research, research-to-strategy translation.
RGM-401MeasurementAttribution & MeasurementMTA, MMM, incrementality, walled-garden reconciliation, post-ATT measurement, and Unified Marketing Measurement.
RGM-402MeasurementMarketing Analytics & Data ScienceCohort analysis, survival modeling, regression, A/B test math, causal inference, and Bayesian decision-making.
RGM-403MeasurementGA4 MasteryImplementation, custom events, audiences, BigQuery export, attribution settings, and the GA4-to-warehouse architecture.
RGM-404MeasurementGTM & Server-Side TrackingTag Manager architecture, server containers, Conversion API, enhanced conversions, and consent-mode v2.
RGM-405MeasurementCustomer Data & CDPsIdentity resolution, schema design, composable CDP architecture, reverse ETL, and the data-quality discipline.
RGM-501AI & ModernAI Search Optimization (AEO/GEO/AIO)How to be cited by Perplexity, ChatGPT, Claude, AI Overviews — schema, content structure, and citation engineering.
RGM-502AI & ModernAI Marketing Tools & WorkflowsPrompting for marketers, AI creative production, agentic workflows, and the AI quality-control protocol.
RGM-504AI & ModernAR / VR / Spatial MarketingApple Vision Pro, Meta Quest, Snap AR, virtual try-on, immersive advertising, spatial computing playbook.
RGM-505AI & ModernVoice Search & Voice CommerceAlexa, Siri, Google Assistant optimization, voice SEO, smart-speaker ads, voice commerce funnel.
RGM-506AI & ModernAI Agents for MarketingAutonomous agents for ad ops/lifecycle/content/analytics, orchestration, human-in-the-loop, risk controls.
RGM-303BrandContent MarketingEditorial strategy, topical authority, SEO-driven production, distribution mechanics, and the content-to-pipeline model.
RGM-304BrandBrand MarketingBrand salience, distinctive assets, category entry points, Sharp/Ehrenberg-Bass science, Binet & Field 60/40, and measurement.
RGM-306BrandInfluencer MarketingCreator sourcing, contract structures, content rights, whitelisting, FTC compliance, and incrementality measurement.
RGM-309BrandPR & Earned MediaDigital PR, journalist outreach, HARO/Connectively, link building from earned coverage, and the PR-to-pipeline model.
RGM-312BrandCommunity-Led GrowthCommunity as a growth channel: Slack/Discord/Circle, ambassadors, UGC, product feedback loops, health metrics.
RGM-313BrandEvent & Field MarketingTrade shows, executive dinners, Customer Advisory Boards, field marketing programs, event ROI measurement.
RGM-204LifecycleCRO & ExperimentationTest design, statistical methods, sample size, bandit allocation, scenario-based prioritization with ICE/RICE/PXL.
RGM-301LifecycleEmail & Lifecycle MarketingWelcome series, browse abandonment, post-purchase, win-back, deliverability, segmentation, and the lifecycle measurement model.
RGM-302LifecycleSMS MarketingTCPA compliance, list building, campaign cadence, A2P 10DLC, conversational SMS, and the SMS economics model.
RGM-314LifecycleCustomer Advocacy MarketingReferral programs, review generation, testimonials, case study production, advocate community, ROI measurement.
RGM-503-AVerticalApp Store Optimization (ASO)Apple App Store + Google Play algorithms, keyword optimization, creative testing, ratings, ASO-to-paid loop.
RGM-601VerticalLocal SEO & ListingsGoogle Business Profile, Yext, BirdEye, Yelp, listing consistency, review management, and the local-search ranking model.
RGM-602VerticalMobile App GrowthUAC, ASA, MMPs, deferred deep linking, SKAN, AEM, in-app subscription mechanics, and the mobile-LTV model.
RGM-603VerticalDTC GrowthDTC unit economics, Shopify stack, subscription mechanics, retention math, and the retail expansion play.
RGM-604VerticalB2B SaaS GrowthPLG vs sales-led motion, ICP and segmentation, demand gen, ABM, customer success, and the SaaS finance lens.
RGM-604-AVerticalConsumer Subscription GrowthSubscription mechanics, free trial vs freemium, trial conversion, retention discipline, pricing tier design.
RGM-604-BVerticalMarketplace GrowthTwo-sided dynamics, cold-start problem, supply/demand balancing, liquidity, take rate, marketplace economics.
RGM-605VerticalInternational & Cross-Cultural MarketingMarket entry, localization vs transcreation, regulatory by region, payment/currency, regional channel mix.
RGM-606VerticalHealthcare MarketingHIPAA compliance, regulated ads, provider vs payer marketing, patient acquisition, telehealth, digital health.
RGM-607VerticalFinancial Services MarketingFINRA/SEC compliance, banking, wealth management, fintech vs incumbent positioning, trust and authority building.
RGM-608VerticalHigher Education MarketingEnrollment funnel, brand strategy for institutions, alumni engagement, student lifecycle, digital admissions.
RGM-609VerticalNonprofit & Cause MarketingDonor acquisition, major gifts, recurring giving, peer-to-peer fundraising, impact storytelling, measurement.
RGM-610VerticalReal Estate MarketingListing marketing, agent personal brand, brokerage marketing, luxury vs volume, lead-gen mechanics.
RGM-611VerticalHospitality & Restaurant MarketingOTA management, direct booking, local search dominance, loyalty programs, social-first F&B creative.
RGM-316LeadershipPricing & Positioning StrategyPositioning (Dunford), category design, pricing strategy, packaging, value-metric selection, price testing.
RGM-318LeadershipMarketing Finance for OperatorsCAC payback math, LTV modeling, marketing P&L, unit economics, board reporting, defending budgets to a CFO.
RGM-701LeadershipMarketing OperationsMartech stack design, data quality, attribution governance, vendor evaluation, marketing finance, and operating cadence.
RGM-702LeadershipGrowth LeadershipStrategy formation, OKR setting, team design, budget allocation, board reporting, and the CMO operating system.
RGM-712LeadershipMarketing Ethics & ComplianceAd disclosure standards, AI content disclosure, deepfake risk, regulated-category ads, modern compliance ops.
RGM-713LeadershipCrisis Communication & Brand ResponseCrisis playbook design, social listening for threats, response timing, stakeholder coordination, recovery.
No series matches — clear the search or pick another filter.
Certification · how it works
Four steps, zero accounts
01
Learn the module
Deep, practical lessons with simulators, calculators and field data — no fluff, no filler video.
02
Pass the test
Hard, scenario-based CASE questions. Score 90% to clear the module. Retake freely — options shuffle.
03
Earn a passcode
Each pass reveals a code. Save it anywhere — re-enter it on any series hub to reclaim credit on any device.
04
Get certified
Clear a series’ modules plus its final exam to unlock the series certificate.
Working tools live at /tools/ — 133 free calculators, planners, and generators, many built alongside these series. Prefer reading first? Start in Learn or the Glossary.