WordPress

WordPress runs 43% of all websites. A working definition from the RGM marketing glossary.

Schematic — WordPress

WordPress runs 43% of all websites.

Common mistakes

One idea, plainly put.Most mistakes with WordPress share a root: the term gets reported as if it were exact when it is not.

No segments. Treating WordPress as one number for all. Break it out before you trust it.
Bare numbers. Showing WordPress on its own. Context is what makes it readable.
Vanity focus. Gaming WordPress instead of the result. Tie it to business value.
Bad compares. Benchmarking WordPress with no adjustment. Account for the model differences first.

What does WordPress mean?

WordPress runs 43% of all websites. Settle what WordPress covers first; the strategy follows from there.

Why does WordPress matter?

WordPress matters because vague vocabulary breaks strategy. A precise, shared definition keeps a team aligned.

How is WordPress used in practice?

WordPress informs a decision -- most often a budget, a metric choice, or a comparison. The Mailchimp example above shows the pattern.

Where do teams slip up on WordPress?

Treating WordPress as one blanket rule and reporting it with no baseline. Both hide a soft assumption.

What should I read next on WordPress?

The related terms below connect outward; next, read about audience arbitrage, plus CAC payback periods.

What does WordPress mean?: WordPress runs 43% of all websites. Settle what WordPress covers first; the strategy follows from there.
Why does WordPress matter?: WordPress matters because vague vocabulary breaks strategy. A precise, shared definition keeps a team aligned.
How is WordPress used in practice?: WordPress informs a decision -- most often a budget, a metric choice, or a comparison. The Mailchimp example above shows the pattern.