Marketing Analytics & Data Science
Cohort analysis, survival modeling, regression, A/B test math, causal inference, and Bayesian decision-making.
The 7 modules.
Complete each module's quiz at 90% or higher. Pass the strategic scenario. Move to the next. Complete all 7, take the final exam, and earn your RGM-402 certification.
Marketing analytics fundamentals
Marketing analytics fundamentals sits at the operational heart of marketing analytics & data science. This module covers the principles, the operating cadence, …
Cohort analysis and retention curves
Cohort analysis and retention curves sits at the operational heart of marketing analytics & data science. This module covers the principles, the operating caden…
Survival analysis and churn modeling
Survival analysis and churn modeling sits at the operational heart of marketing analytics & data science. This module covers the principles, the operating caden…
Regression and predictive models
Regression and predictive models sits at the operational heart of marketing analytics & data science. This module covers the principles, the operating cadence, …
A/B test statistics
A/B test statistics sits at the operational heart of marketing analytics & data science. This module covers the principles, the operating cadence, and the failu…
Causal inference methods
Causal inference methods sits at the operational heart of marketing analytics & data science. This module covers the principles, the operating cadence, and the …
Bayesian decision-making
Bayesian decision-making sits at the operational heart of marketing analytics & data science. This module covers the principles, the operating cadence, and the …