Content Marketing
Editorial strategy, topical authority, SEO-driven production, distribution mechanics, and the content-to-pipeline model.
The 7 modules.
Complete each module's quiz at 90% or higher. Pass the strategic scenario. Move to the next. Complete all 7, take the final exam, and earn your RGM-303 certification.
Content strategy fundamentals
Content strategy fundamentals sits at the operational heart of content marketing. This module covers the principles, the operating cadence, and the failure mode…
Editorial calendars and production
Editorial calendars and production sits at the operational heart of content marketing. This module covers the principles, the operating cadence, and the failure…
Topical authority and SEO
Topical authority and SEO sits at the operational heart of content marketing. This module covers the principles, the operating cadence, and the failure modes to…
Distribution and amplification
Distribution and amplification sits at the operational heart of content marketing. This module covers the principles, the operating cadence, and the failure mod…
Content for AI search (AEO/GEO)
Content for AI search (AEO/GEO) sits at the operational heart of content marketing. This module covers the principles, the operating cadence, and the failure mo…
Measuring content's revenue contribution
Measuring content's revenue contribution sits at the operational heart of content marketing. This module covers the principles, the operating cadence, and the f…
Building the content org
Building the content org sits at the operational heart of content marketing. This module covers the principles, the operating cadence, and the failure modes to …