Account-Based Marketing

Account selection, intent signals, multi-channel orchestration, sales alignment, and ABM-specific attribution.

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Modules

Questions

Strategic Scenarios

90%

To Pass

Curriculum

The 6 modules.

Complete each module's quiz at 90% or higher. Pass the strategic scenario. Move to the next. Complete all 6, take the final exam, and earn your RGM-305 certification.

Module 1 of 6

ABM fundamentals and the ICP

ABM fundamentals and the ICP sits at the operational heart of account-based marketing. This module covers the principles, the operating cadence, and the failure…

10 questions 1 scenario 90% to pass

Module 2 of 6

Account selection and tiering

Account selection and tiering sits at the operational heart of account-based marketing. This module covers the principles, the operating cadence, and the failur…

10 questions 1 scenario 90% to pass

Module 3 of 6

Intent data and signals

Intent data and signals sits at the operational heart of account-based marketing. This module covers the principles, the operating cadence, and the failure mode…

10 questions 1 scenario 90% to pass

Module 4 of 6

Multi-channel orchestration

Multi-channel orchestration sits at the operational heart of account-based marketing. This module covers the principles, the operating cadence, and the failure …

10 questions 1 scenario 90% to pass

Module 5 of 6

Sales and marketing alignment

Sales and marketing alignment sits at the operational heart of account-based marketing. This module covers the principles, the operating cadence, and the failur…

10 questions 1 scenario 90% to pass

Module 6 of 6

ABM attribution and measurement

ABM attribution and measurement sits at the operational heart of account-based marketing. This module covers the principles, the operating cadence, and the fail…

10 questions 1 scenario 90% to pass