Growth Marketing Glossary

Net Burn

net burnnoun

The real monthly drain. Net burn is total spending minus revenue each month — the cash actually leaving the bank — which is what divides into your balance to give runway.

gross burnsubtract revenuenet burn
Schematic — spending reduced by revenue to net cash loss
Term
Net burn
Is
Monthly cash out minus cash in
Sets
Runway = cash ÷ net burn
Differs from
Gross burn, which ignores revenue

Parts of speech & senses

net burn · noun
  1. Net burn is the net cash a company loses per month after counting revenue — total cash outflow minus cash inflow — the true drain on the bank balance that determines runway. "Net burn dropped once revenue kicked in."

What net burn is

Net burn is the amount of cash a company actually loses in a month once its revenue is taken into account — total monthly cash outflow minus total monthly cash inflow. If a startup spends two hundred thousand dollars a month running the business and brings in sixty thousand in revenue, its net burn is one hundred forty thousand. That is the sum genuinely leaving the bank account each month, and it is the number that matters most to a founder watching the balance fall. Net burn is a cash figure, not an accounting-profit figure, so it tracks real money in and out rather than accruals, non-cash charges, or timing adjustments. When net burn turns negative, the company is net cash-flow positive — more comes in than goes out — and it is building cash rather than depleting it.

Net burn drives the single most consequential number for an early company — runway, the months of life left before the cash runs out, calculated as current cash divided by monthly net burn. A firm with one and a half million in the bank and a net burn of one hundred fifty thousand a month has ten months of runway. Because runway pivots on net burn, reducing net burn — by lifting revenue or cutting spend — extends the runway, and rising net burn shortens it. Investors and boards watch net burn closely, because it tells them how fast the company is consuming the capital it raised and how long that capital will last before the next round or profitability. It is the pulse reading on cash survival.

Net burn versus gross burn

The essential contrast is between net burn and gross burn. Gross burn is total cash going out — all operating spend, from payroll and rent to marketing and cloud bills — with no credit for revenue at all. Net burn subtracts the revenue coming in, so it reflects the real drain on the bank balance. For a pre-revenue startup the two are identical, because there is nothing to subtract. Once a company earns revenue, net burn falls below gross burn, and the gap between them is exactly the revenue. That gap tells a story — a company can carry a high gross burn yet a modest net burn if revenue is strong, which is a very different risk profile from a company whose gross and net burn are nearly the same.

Which figure you should watch depends on the question. Gross burn shows the raw cost of keeping the lights on and is useful for judging how lean the operation is and how much a hiring freeze or spend cut could save. Net burn shows how fast reserves are actually depleting and is the honest input to runway. A founder who reports only gross burn can make the situation look scarier than it is by ignoring revenue; one who reports only net burn can hide a bloated cost base behind strong sales. The disciplined practice is to track both and to name which you mean, because "burn" spoken loosely invites exactly the confusion that misstates how much time the company really has.

Worked example. A software startup spends two hundred forty thousand dollars a month across payroll, cloud, and marketing — that is its gross burn. It also earns ninety thousand a month from paying customers. Its net burn is therefore one hundred fifty thousand a month, the real cash leaving the account. With two million four hundred thousand in the bank, runway is sixteen months on net burn — but only ten months if you wrongly used the gross figure. When the team lands a new enterprise contract that lifts revenue to one hundred forty thousand a month, net burn falls to one hundred thousand and runway stretches to twenty-four months, with no change in spending. The lesson — net burn, not gross burn, sets runway, and revenue is the lever that moves it. (Illustrative; RGM analysis.)
Failure modes to watch. Confusing gross burn with net burn and misstating runway; reporting only gross burn to look leaner or only net burn to hide a bloated cost base; forecasting net burn off a single strong revenue month rather than a durable rate; and treating non-cash accounting profit as if it changed the cash actually leaving the bank. Note — this is a general definition, not financial advice.

Synonyms & antonyms

Synonyms

net cash burnmonthly cash lossnet burn rate

Antonyms

gross burncash-flow positive

Origin & history

Net burn — monthly cash outflow minus revenue — is the true cash drain a startup absorbs, and dividing current cash by net burn gives runway.

Etymology: source.

Usage trends

Search interest for this term over the last five years:

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Common questions

What is net burn?
The net cash a company loses each month after revenue — total monthly cash outflow minus cash inflow. It is the real drain on the bank balance and the figure that divides into current cash to give runway.
How is net burn different from gross burn?
Gross burn is all cash going out, ignoring revenue entirely. Net burn subtracts revenue, so it reflects the true drain on reserves. For a pre-revenue startup they are equal; once revenue arrives, net burn falls below gross burn.
How does net burn affect runway?
Runway equals current cash divided by monthly net burn. A lower net burn means more months of life. Lifting revenue or cutting spend reduces net burn and extends runway; rising net burn shortens it.

Resources & people to follow

Curated, non-competitor resources verified per term.

Related training

Disciplines

Areas of marketing where net burn is a core concern:

Sources

  1. trendsGoogle Trends — "net burn rate"