Perpetual Traffic
When the ad platform changes the rules on Tuesday, this show explains it by Friday.
- Origin
- DigitalMarketer (2015)
- Now
- Produced with Tier 11 (Ralph Burns)
- Beat
- Paid social + search craft
- Cadence
- Weekly+
Forms & parts of speech
What it is
Perpetual Traffic is the working media buyer's podcast — launched by DigitalMarketer in 2015 and carried forward by agency operator Ralph Burns (Tier 11) with rotating co-hosts. The beat is paid acquisition as it actually changes: Meta and Google platform updates, creative testing systems, attribution after privacy clampdowns, budget scaling, and the weekly judgment calls of people spending real client money.
Why practitioners listen
Paid media is the fastest-decaying knowledge in marketing — courses age in months, but a weekly practitioner show compounds. Its value spiked in the post-iOS14 era: while platforms spun, the show documented what working buyers saw in real accounts, making it the closest thing to a media buyers' guild meeting in public.
How to get the most from it
Treat it as professional weather radar — listen weekly if you buy media, monthly if you manage those who do. Cross-check tactics against spend level (what works at $500k/month differs at $5k), and pair it with your own holdout tests; the show itself preaches measurement skepticism post-privacy.
Synonyms & antonyms
Synonyms
Origin & history
Launched in 2015 by DigitalMarketer (Ryan Deiss's education company) with Keith Krance, Ralph Burns, and Molly Pittman as the original hosts; stewardship later consolidated with Burns and his agency Tier 11 as co-hosts rotated — the rare marketing show to survive a decade of platform upheaval on the same beat.
Etymology: source.
Usage trends
Search interest for this term over the last five years:
Common questions
- What is Perpetual Traffic?
- The long-running weekly podcast on paid traffic and media buying, started by DigitalMarketer in 2015 and now led by Tier 11's Ralph Burns.
- What does it cover?
- Meta, Google, and emerging-platform advertising — creative testing, scaling, attribution, and platform changes as they happen.
- Who should listen?
- Anyone actively buying paid media — it functions as a weekly practitioners' briefing on what's changing in the auction.
Related tools & calculators
- toolCAC calculator
- toolLTV-to-CAC ratio
Resources & people to follow
- referencePerpetualTraffic.com — archive
- referenceTier 11 — the producing agency
- referenceApple/Spotify — the feed
Curated, non-competitor resources verified per term.
Related training
Disciplines
Areas of marketing where perpetual traffic is a core concern: