---
title: YouTube & Video Marketing | RGM® Training
url: https://realgrowthmatters.com/training/youtube-video-marketing/
updated: 2026-06-10
source_html: https://realgrowthmatters.com/training/youtube-video-marketing/
---

## The 7 modules.

Complete each module's quiz at 90% or higher. Pass the strategic scenario. Move to the next. Complete all 7, take the final exam, and earn your RGM-311 certification.

[### YouTube channel strategy

YouTube channel strategy sits at the operational heart of youtube & video marketing. This module covers the principles, the operating cadence, and the failure m…

10 questions
1 scenario
90% to pass](/training/youtube-video-marketing/youtube-channel-strategy/)[### Video SEO and discovery

Video SEO and discovery sits at the operational heart of youtube & video marketing. This module covers the principles, the operating cadence, and the failure mo…

10 questions
1 scenario
90% to pass](/training/youtube-video-marketing/video-seo-and-discovery/)[### YouTube Ads campaign types

YouTube Ads campaign types sits at the operational heart of youtube & video marketing. This module covers the principles, the operating cadence, and the failure…

10 questions
1 scenario
90% to pass](/training/youtube-video-marketing/youtube-ads-campaign-types/)[### TrueView and skippable strategy

TrueView and skippable strategy sits at the operational heart of youtube & video marketing. This module covers the principles, the operating cadence, and the fa…

10 questions
1 scenario
90% to pass](/training/youtube-video-marketing/trueview-and-skippable-strategy/)[### Shorts and the YouTube algorithm

Shorts and the YouTube algorithm sits at the operational heart of youtube & video marketing. This module covers the principles, the operating cadence, and the f…

10 questions
1 scenario
90% to pass](/training/youtube-video-marketing/shorts-and-the-youtube-algorithm/)[### Video creative testing protocol

Video creative testing protocol sits at the operational heart of youtube & video marketing. This module covers the principles, the operating cadence, and the fa…

10 questions
1 scenario
90% to pass](/training/youtube-video-marketing/video-creative-testing-protocol/)[### Video measurement and attribution

Video measurement and attribution sits at the operational heart of youtube & video marketing. This module covers the principles, the operating cadence, and the …

10 questions
1 scenario
90% to pass](/training/youtube-video-marketing/video-measurement-and-attribution/)

### Supporting reading from /learn/ and /glossary/

- [Growth marketing primer](/learn/concepts/what-is-growth-marketing/)
- [Performance marketing primer](/learn/concepts/what-is-performance-marketing/)
- [CAC](/glossary/cac/)
- [LTV](/glossary/ltv/)
- [ROAS](/glossary/roas/)
- [North Star Metric](/glossary/north-star-metric/)