---
title: Marketing Analytics & Data Science | RGM® Training
url: https://realgrowthmatters.com/training/marketing-analytics/
updated: 2026-06-10
source_html: https://realgrowthmatters.com/training/marketing-analytics/
---

## The 7 modules.

Complete each module's quiz at 90% or higher. Pass the strategic scenario. Move to the next. Complete all 7, take the final exam, and earn your RGM-402 certification.

[### Marketing analytics fundamentals

Marketing analytics fundamentals sits at the operational heart of marketing analytics & data science. This module covers the principles, the operating cadence, …

10 questions
1 scenario
90% to pass](/training/marketing-analytics/marketing-analytics-fundamentals/)[### Cohort analysis and retention curves

Cohort analysis and retention curves sits at the operational heart of marketing analytics & data science. This module covers the principles, the operating caden…

10 questions
1 scenario
90% to pass](/training/marketing-analytics/cohort-analysis-and-retention-curves/)[### Survival analysis and churn modeling

Survival analysis and churn modeling sits at the operational heart of marketing analytics & data science. This module covers the principles, the operating caden…

10 questions
1 scenario
90% to pass](/training/marketing-analytics/survival-analysis-and-churn-modeling/)[### Regression and predictive models

Regression and predictive models sits at the operational heart of marketing analytics & data science. This module covers the principles, the operating cadence, …

10 questions
1 scenario
90% to pass](/training/marketing-analytics/regression-and-predictive-models/)[### A/B test statistics

A/B test statistics sits at the operational heart of marketing analytics & data science. This module covers the principles, the operating cadence, and the failu…

10 questions
1 scenario
90% to pass](/training/marketing-analytics/ab-test-statistics/)[### Causal inference methods

Causal inference methods sits at the operational heart of marketing analytics & data science. This module covers the principles, the operating cadence, and the …

10 questions
1 scenario
90% to pass](/training/marketing-analytics/causal-inference-methods/)[### Bayesian decision-making

Bayesian decision-making sits at the operational heart of marketing analytics & data science. This module covers the principles, the operating cadence, and the …

10 questions
1 scenario
90% to pass](/training/marketing-analytics/bayesian-decision-making/)

### Supporting reading from /learn/ and /glossary/

- [Growth marketing primer](/learn/concepts/what-is-growth-marketing/)
- [Performance marketing primer](/learn/concepts/what-is-performance-marketing/)
- [CAC](/glossary/cac/)
- [LTV](/glossary/ltv/)
- [ROAS](/glossary/roas/)
- [North Star Metric](/glossary/north-star-metric/)