---
title: Influencer Marketing | RGM® Training
url: https://realgrowthmatters.com/training/influencer-marketing/
updated: 2026-06-10
source_html: https://realgrowthmatters.com/training/influencer-marketing/
---

## The 6 modules.

Foundational watching · 3 videos

**Before you go deep on tactics, watch these three.** Hal Varian on the Google Ads auction (the mechanism that runs the modern web). Apple's design philosophy (what design-as-strategy actually looks like). Steve Jobs rolling out Think Different (the best recorded master class in brand and leadership). These teach you how to think, not just what to do.

[Essential watching hub →](/learn/essential-watching/)

Complete each module's quiz at 90% or higher. Pass the strategic scenario. Move to the next. Complete all 6, take the final exam, and earn your RGM-306 certification.

[### Influencer strategy fundamentals

Influencer strategy fundamentals sits at the operational heart of influencer marketing. This module covers the principles, the operating cadence, and the failur…

10 questions
1 scenario
90% to pass](/training/influencer-marketing/influencer-strategy-fundamentals/)[### Creator sourcing and evaluation

Creator sourcing and evaluation sits at the operational heart of influencer marketing. This module covers the principles, the operating cadence, and the failure…

10 questions
1 scenario
90% to pass](/training/influencer-marketing/creator-sourcing-and-evaluation/)[### Contracts, rights, and whitelisting

Contracts, rights, and whitelisting sits at the operational heart of influencer marketing. This module covers the principles, the operating cadence, and the fai…

10 questions
1 scenario
90% to pass](/training/influencer-marketing/contracts-rights-and-whitelisting/)[### Campaign management at scale

Campaign management at scale sits at the operational heart of influencer marketing. This module covers the principles, the operating cadence, and the failure mo…

10 questions
1 scenario
90% to pass](/training/influencer-marketing/campaign-management-at-scale/)[### FTC compliance and disclosure

FTC compliance and disclosure sits at the operational heart of influencer marketing. This module covers the principles, the operating cadence, and the failure m…

10 questions
1 scenario
90% to pass](/training/influencer-marketing/ftc-compliance-and-disclosure/)[### Measurement and incrementality

Measurement and incrementality sits at the operational heart of influencer marketing. This module covers the principles, the operating cadence, and the failure …

10 questions
1 scenario
90% to pass](/training/influencer-marketing/measurement-and-incrementality/)

### Supporting reading from /learn/ and /glossary/

- [Growth marketing primer](/learn/concepts/what-is-growth-marketing/)
- [Performance marketing primer](/learn/concepts/what-is-performance-marketing/)
- [CAC](/glossary/cac/)
- [LTV](/glossary/ltv/)
- [ROAS](/glossary/roas/)
- [North Star Metric](/glossary/north-star-metric/)