---
title: Growth Marketing Foundations | RGM® Training
url: https://realgrowthmatters.com/training/growth-marketing-foundations/
updated: 2026-06-10
source_html: https://realgrowthmatters.com/training/growth-marketing-foundations/
---

## The 8 modules.

Foundational watching · 3 videos

**Before you go deep on tactics, watch these three.** Hal Varian on the Google Ads auction (the mechanism that runs the modern web). Apple's design philosophy (what design-as-strategy actually looks like). Steve Jobs rolling out Think Different (the best recorded master class in brand and leadership). These teach you how to think, not just what to do.

[Essential watching hub →](/learn/essential-watching/)

Complete each module's quiz at 90% or higher. Pass the strategic scenario. Move to the next. Complete all 8, take the final exam, and earn your RGM-101 certification.

[### What is growth marketing?

Growth marketing is the discipline of compounding revenue through systematic acquisition, activation, retention, and referral — informed by experimentation and …

10 questions
1 scenario
90% to pass](/training/growth-marketing-foundations/what-is-growth-marketing/)[### The growth equation

Growth is a system. Reduce it to inputs you can move and you can ship against it.

10 questions
1 scenario
90% to pass](/training/growth-marketing-foundations/the-growth-equation/)[### ICP, persona, and JTBD

Three lenses on the same customer. Use all three.

10 questions
1 scenario
90% to pass](/training/growth-marketing-foundations/icp-persona-and-jtbd/)[### Growth loops and the engine

Funnels die. Loops compound. The shift is the central pattern of modern growth thinking.

10 questions
1 scenario
90% to pass](/training/growth-marketing-foundations/growth-loops-and-the-engine/)[### North Star metric and OKRs

Pick the one number that captures customer value and business value at the same time. Build everything off it.

10 questions
1 scenario
90% to pass](/training/growth-marketing-foundations/north-star-metric-and-okrs/)[### Channels: where growth comes from

Twenty-plus channels. You'll be ruthless about which three you go deep on.

10 questions
1 scenario
90% to pass](/training/growth-marketing-foundations/channels-where-growth-comes-from/)[### Unit economics and the LTV/CAC discipline

Growth without unit economics is a treadmill. Master four numbers and you can defend any budget.

10 questions
1 scenario
90% to pass](/training/growth-marketing-foundations/unit-economics-and-the-ltvcac-discipline/)[### Building the growth org

Who hires first, who reports to whom, when to outsource.

10 questions
1 scenario
90% to pass](/training/growth-marketing-foundations/building-the-growth-org/)

### Supporting reading from /learn/ and /glossary/

- [Growth marketing primer](/learn/concepts/what-is-growth-marketing/)
- [Performance marketing primer](/learn/concepts/what-is-performance-marketing/)
- [CAC](/glossary/cac/)
- [LTV](/glossary/ltv/)
- [ROAS](/glossary/roas/)
- [North Star Metric](/glossary/north-star-metric/)