---
title: Customer Data & CDPs | RGM® Training
url: https://realgrowthmatters.com/training/customer-data-platforms/
updated: 2026-06-10
source_html: https://realgrowthmatters.com/training/customer-data-platforms/
---

## The 6 modules.

Foundational watching · 3 videos

**Before you go deep on tactics, watch these three.** Hal Varian on the Google Ads auction (the mechanism that runs the modern web). Apple's design philosophy (what design-as-strategy actually looks like). Steve Jobs rolling out Think Different (the best recorded master class in brand and leadership). These teach you how to think, not just what to do.

[Essential watching hub →](/learn/essential-watching/)

Complete each module's quiz at 90% or higher. Pass the strategic scenario. Move to the next. Complete all 6, take the final exam, and earn your RGM-405 certification.

[### CDP fundamentals and use cases

CDP fundamentals and use cases sits at the operational heart of customer data & cdps. This module covers the principles, the operating cadence, and the failure …

10 questions
1 scenario
90% to pass](/training/customer-data-platforms/cdp-fundamentals-and-use-cases/)[### Identity resolution

Identity resolution sits at the operational heart of customer data & cdps. This module covers the principles, the operating cadence, and the failure modes to av…

10 questions
1 scenario
90% to pass](/training/customer-data-platforms/identity-resolution/)[### Data schema and architecture

Data schema and architecture sits at the operational heart of customer data & cdps. This module covers the principles, the operating cadence, and the failure mo…

10 questions
1 scenario
90% to pass](/training/customer-data-platforms/data-schema-and-architecture/)[### Composable CDP vs packaged CDP

Composable CDP vs packaged CDP sits at the operational heart of customer data & cdps. This module covers the principles, the operating cadence, and the failure …

10 questions
1 scenario
90% to pass](/training/customer-data-platforms/composable-cdp-vs-packaged-cdp/)[### Reverse ETL and operational analytics

Reverse ETL and operational analytics sits at the operational heart of customer data & cdps. This module covers the principles, the operating cadence, and the f…

10 questions
1 scenario
90% to pass](/training/customer-data-platforms/reverse-etl-and-operational-analytics/)[### CDP data-quality discipline

CDP data-quality discipline sits at the operational heart of customer data & cdps. This module covers the principles, the operating cadence, and the failure mod…

10 questions
1 scenario
90% to pass](/training/customer-data-platforms/cdp-data-quality-discipline/)

### Supporting reading from /learn/ and /glossary/

- [Growth marketing primer](/learn/concepts/what-is-growth-marketing/)
- [Performance marketing primer](/learn/concepts/what-is-performance-marketing/)
- [CAC](/glossary/cac/)
- [LTV](/glossary/ltv/)
- [ROAS](/glossary/roas/)
- [North Star Metric](/glossary/north-star-metric/)