---
title: B2B SaaS Growth | RGM® Training
url: https://realgrowthmatters.com/training/b2b-saas-growth/
updated: 2026-06-10
source_html: https://realgrowthmatters.com/training/b2b-saas-growth/
---

## The 7 modules.

Foundational watching · 3 videos

**Before you go deep on tactics, watch these three.** Hal Varian on the Google Ads auction (the mechanism that runs the modern web). Apple's design philosophy (what design-as-strategy actually looks like). Steve Jobs rolling out Think Different (the best recorded master class in brand and leadership). These teach you how to think, not just what to do.

[Essential watching hub →](/learn/essential-watching/)

Complete each module's quiz at 90% or higher. Pass the strategic scenario. Move to the next. Complete all 7, take the final exam, and earn your RGM-604 certification.

[### B2B SaaS fundamentals

B2B SaaS fundamentals sits at the operational heart of b2b saas growth. This module covers the principles, the operating cadence, and the failure modes to avoid…

10 questions
1 scenario
90% to pass](/training/b2b-saas-growth/b2b-saas-fundamentals/)[### PLG vs sales-led motion

PLG vs sales-led motion sits at the operational heart of b2b saas growth. This module covers the principles, the operating cadence, and the failure modes to avo…

10 questions
1 scenario
90% to pass](/training/b2b-saas-growth/plg-vs-sales-led-motion/)[### ICP, segmentation, and TAM

ICP, segmentation, and TAM sits at the operational heart of b2b saas growth. This module covers the principles, the operating cadence, and the failure modes to …

10 questions
1 scenario
90% to pass](/training/b2b-saas-growth/icp-segmentation-and-tam/)[### Demand generation

Demand generation sits at the operational heart of b2b saas growth. This module covers the principles, the operating cadence, and the failure modes to avoid.

10 questions
1 scenario
90% to pass](/training/b2b-saas-growth/demand-generation/)[### ABM for SaaS

ABM for SaaS sits at the operational heart of b2b saas growth. This module covers the principles, the operating cadence, and the failure modes to avoid.

10 questions
1 scenario
90% to pass](/training/b2b-saas-growth/abm-for-saas/)[### Customer success and expansion

Customer success and expansion sits at the operational heart of b2b saas growth. This module covers the principles, the operating cadence, and the failure modes…

10 questions
1 scenario
90% to pass](/training/b2b-saas-growth/customer-success-and-expansion/)[### SaaS finance and metrics

SaaS finance and metrics sits at the operational heart of b2b saas growth. This module covers the principles, the operating cadence, and the failure modes to av…

10 questions
1 scenario
90% to pass](/training/b2b-saas-growth/saas-finance-and-metrics/)

### Supporting reading from /learn/ and /glossary/

- [Growth marketing primer](/learn/concepts/what-is-growth-marketing/)
- [Performance marketing primer](/learn/concepts/what-is-performance-marketing/)
- [CAC](/glossary/cac/)
- [LTV](/glossary/ltv/)
- [ROAS](/glossary/roas/)
- [North Star Metric](/glossary/north-star-metric/)