---
title: Attribution & Measurement | RGM® Training
url: https://realgrowthmatters.com/training/attribution-measurement/
updated: 2026-06-10
source_html: https://realgrowthmatters.com/training/attribution-measurement/
---

## The 8 modules.

Foundational watching · 3 videos

**Before you go deep on tactics, watch these three.** Hal Varian on the Google Ads auction (the mechanism that runs the modern web). Apple's design philosophy (what design-as-strategy actually looks like). Steve Jobs rolling out Think Different (the best recorded master class in brand and leadership). These teach you how to think, not just what to do.

[Essential watching hub →](/learn/essential-watching/)

Complete each module's quiz at 90% or higher. Pass the strategic scenario. Move to the next. Complete all 8, take the final exam, and earn your RGM-401 certification.

[### Attribution fundamentals

Attribution fundamentals sits at the operational heart of attribution & measurement. This module covers the principles, the operating cadence, and the failure m…

10 questions
1 scenario
90% to pass](/training/attribution-measurement/attribution-fundamentals/)[### Multi-touch attribution models

Multi-touch attribution models sits at the operational heart of attribution & measurement. This module covers the principles, the operating cadence, and the fai…

10 questions
1 scenario
90% to pass](/training/attribution-measurement/multi-touch-attribution-models/)[### Media mix modeling

Media mix modeling sits at the operational heart of attribution & measurement. This module covers the principles, the operating cadence, and the failure modes t…

10 questions
1 scenario
90% to pass](/training/attribution-measurement/media-mix-modeling/)[### Incrementality testing

Incrementality testing sits at the operational heart of attribution & measurement. This module covers the principles, the operating cadence, and the failure mod…

10 questions
1 scenario
90% to pass](/training/attribution-measurement/incrementality-testing/)[### Walled garden reconciliation

Walled garden reconciliation sits at the operational heart of attribution & measurement. This module covers the principles, the operating cadence, and the failu…

10 questions
1 scenario
90% to pass](/training/attribution-measurement/walled-garden-reconciliation/)[### Post-ATT and cookieless attribution

Post-ATT and cookieless attribution sits at the operational heart of attribution & measurement. This module covers the principles, the operating cadence, and th…

10 questions
1 scenario
90% to pass](/training/attribution-measurement/post-att-and-cookieless-attribution/)[### Unified marketing measurement

Unified marketing measurement sits at the operational heart of attribution & measurement. This module covers the principles, the operating cadence, and the fail…

10 questions
1 scenario
90% to pass](/training/attribution-measurement/unified-marketing-measurement/)[### Building the measurement stack

Building the measurement stack sits at the operational heart of attribution & measurement. This module covers the principles, the operating cadence, and the fai…

10 questions
1 scenario
90% to pass](/training/attribution-measurement/building-the-measurement-stack/)

### Supporting reading from /learn/ and /glossary/

- [Growth marketing primer](/learn/concepts/what-is-growth-marketing/)
- [Performance marketing primer](/learn/concepts/what-is-performance-marketing/)
- [CAC](/glossary/cac/)
- [LTV](/glossary/ltv/)
- [ROAS](/glossary/roas/)
- [North Star Metric](/glossary/north-star-metric/)